PUBLICITY

Publicity for your writing projects is essential to spread the word about your work.

I’ve done a fair number of radio programs over the years and I enjoy the format.  You can either go to the studio and sit with the host or you can call in and be interviewed over the telephone.

I was invited one time to speak on a book I had written called Merchants of Ignorance, about the public school system, and the host was so enthralled with the topic that he kept me on the air for two straight hours.  This was WOAI Radio in San Antonio, 50,000 watts, so we boomed across America.

You can’t buy publicity like that.

The trick is that the writer has to really know his topic, and, he has to be an engaging guest.  I do well at talking off the cuff, so I’ve always totally filled the time of any program I’ve been on.  In fact, normally the half-hour or hour goes so fast that the hosts often invite me back.

If you are good at something—radio, TV, internet programs—then make yourself available for interviews.  

This publicity is worth its weight in gold.

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