Publicity for your writing projects is essential to spread
the word about your work.
I’ve done a fair number of radio programs over the years and
I enjoy the format. You can either go to
the studio and sit with the host or you can call in and be interviewed over the
telephone.
I was invited one time to speak on a book I had written
called Merchants of Ignorance, about the public school system, and the host
was so enthralled with the topic that he kept me on the air for two straight
hours. This was WOAI Radio in San
Antonio, 50,000 watts, so we boomed across America.
You can’t buy publicity like that.
The trick is that the writer has to really know his topic,
and, he has to be an engaging guest. I
do well at talking off the cuff, so I’ve always totally filled the time of any program I’ve
been on. In fact, normally the half-hour
or hour goes so fast that the hosts often invite me back.
If you are good at something—radio, TV, internet programs—then
make yourself available for interviews.
This publicity is worth its weight in gold.
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